As Lead Designer, I played a central role in the company’s most significant brand transformation, helping to phase out the legacy identity while shaping and rolling out a bold new visual system. I led design initiatives across print, digital, and environmental platforms, ensuring consistency and clarity at every touchpoint. Working closely with internal teams and freelance designers, I helped execute a full-scale rebrand that redefined the company’s visual presence. This transformation was a major departure from the previous brand.
